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CL-Senior Marketing Manager (software product)

發表於: 15 Nov 2018

this position will lead a team, repor to Marketing VP

a. Responsible for overall marketing strategy for commercial solutions, GTM plan execution and marketing communication across channels

b. Structure the positioning of each solution by understanding CyberLink’s unique technology and features and translate them into benefit-led communication

c. Gain market insight by identifying industry trends, market activities, and competitor intelligence.

d. Lead the integration marketing team to manage omni-channel communication including ATL, BTL, digital, social, content, event and PR.

e. Support global business development and web commerce by generating qualified sales leads through marketing campaigns and user education programs.

f. Lead teams for product demonstrations, sales pitches, and public presentations.

g. Work cross-functionally and mobilize internal resources to ensure key project goals, milestones and KPIs are set and achieved.

 

Requirement:

a. Over 10 years working experience with at least eight years in ICT marketing including three years in regional or global product marketing function.

b. A natural leader and team-player with 3+ years’ experience in direct people management.

c. Rich understanding of web commerce and SaaS delivery powered by data-driven digital marketing.

d. Experienced in B2B sales or business development function.

e. Strong presentation and analytical skills are essential, balanced with a creative mind and a flair for innovation.

f. Strong business acumen with self-motivation and a results-oriented mindset.

g. Must be fluent in English speaking, reading and writing, and ideally with Chinese comprehension.

h. Bachelor’s degree is essential and master degree in a business related field is preferred.

行業: 資訊科技/軟體/通訊
職業: 行銷/公關/公共關係
工作地: 新北市
僱傭類型: 全職
工作經驗: 10
薪資範圍: 面議

For enquiries, you can contact Claire Hwang for a confidential discussion.

Email: claire@recruitexpress.com.tw

Contact: 0287806811

**All information will be treated with the strictest confidence. We regret that only short-listed applicants will be notified.