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車聯網行銷經理

發表於: 4 Jul 2019

Job Details:

  •  Co-ordinate and plan consumer marketing activities for category campaigns and product launches. 
  • Briefing and managing external agencies on the campaign objectives and seeing through the projects from concept to execution. 
  • Responsible for reporting on campaign performance, working alongside other marketing team members to track ROI. 
  • Share insights and recommendations based on industry news, competitor activity and trend forecasts – ensuring that all creative and channels are delivering are best in class campaigns. 
  • Project manage and communicate the timings and deliverables to all stakeholders involved in the campaigns, to ensure a fully integrated campaign is delivered on time and within budget. 
  • Briefing or booking media as part of the wider campaign plans and managing the budget allocated for each campaign. 
  • Work closely with the Head of Marketing to deliver the annual plan and the Product Development team to deliver on product launches – ensuring that the campaign creative is relevant and in the right medium. 
  • Work closely with the Category team to understand the market and consumer motivations – ensuring that this information is a key part of creative briefs and we deliver highly relevant and engaging campaigns. 
  • Ensure that the brand proposition is adhered to throughout all consumer facing activity and be an internal brand ambassador to ensure a consistent approach to all your campaigns.

Essential experience and skills:

  • 3 years+ in a marketing management role, ideally from a consumer brand business.
  • Track record of delivering integrated marketing campaigns to the end consumer
  • An understanding of digital content and social strategies
  • An understanding of media buying across multiple channels
  • Managing the creative process from briefing to execution
  • Working with external agencies on a day to day basis
  • An ability to be both strategic and tactical
  • Excellent self-motivating and interpersonal skills 
  • Budget management and responsibility 
  • Analytical and performance measurement
行業: 建築/不動產相關
資訊科技/軟體/通訊
職業: 行銷/公關/公共關係
工作地: 台北市, 新北市
僱傭類型: 全職
工作經驗: 5
薪資範圍: 面議

For enquiries, you can contact Steven Wang for a confidential discussion.

Email: steven@searchasia.com.tw

Contact: 0287806811

**All information will be treated with the strictest confidence. We regret that only short-listed applicants will be notified.